Best 10 Tips for Effective Exhibiting at Trade Shows
Custom Display
Here are 10 helpful-- yet reliable-- suggestions every exhibitor can utilize.
1. Know your audience and focus your exhibit on their needs.
Put in the time to recognize your best prospect for your product or service at each show. Select the most proper options to provide in your exhibit to your target market. Keep those options top-of-mind when producing your exhibit's messaging, focusing on your products' advantages and how they'll fix guests' issues.
2. Recognize and prioritize the top three reasons why you're displaying.
You might be displaying to:
Collect qualified sales leads
Promote brand-new products
Enhance your corporate brand name
Educate your audience
Cement existing customer relationships
Conduct service conferences
Get press/media coverage
Recruit distributors/dealers/representatives/ staff members.
Perform competitive/market research.
Go to instructional sessions.
Concentrate on these factors when making your tactical and spending decisions. Ask yourself, "Will doing this help me reach my goals?".
3. Set strategic, quantifiable show goals.
Establish realistic objectives based upon your target market as a portion of anticipated show participation, the variety of showing hours, exhibit size, staffing and budget plan. Predetermine how you will measure success when the show's over.
4. Identify the service or products you'll display.
" New" is the most effective word on the program floor. New items are participant magnets! If you have a big product line, show just a relevant sample. Trade convention guests want to interactively experience your product or service in your exhibit, not just walk through or past it.
5. Design an appealing, practical, uncluttered exhibit.
Keep your exhibit open and welcoming. Don't block more than 20% of the aisle with counters, walls or surplus display staff. Use color, light and movement to draw in guests. Then keep them in your booth utilizing interesting discussions, hands-on demonstrations, "info-tainment" and a expert staff.
6. Use high-impact graphics focusing on your prospects' requirements.
Plan your graphics as big, colorful visual speed bumps to bring in guests' attention and interact your message. Reliable graphics produce an interest in your service or product by telling possible prospects what your product can do for them in about 3-1/2 seconds, the time it requires to walk past a 10' x 10' booth.
7. Promo-- Pre-Show, At-Show, Post-Show.
Be proactive in inviting your most-wanted list of certified attendees to visit. Industry studies have shown that an exhibitor can double the variety of certified leads at a show with efficient pre-show and at-show promotional projects.
8. Prepare your exhibit personnel for "show business.".
Trade shows are a various model of sales opportunity with distinct obstacles. Much like you wouldn't send an actor on phase without a script, a rehearsal with other actors and props, don't expect your exhibit personnel to perform unprepared in your exhibit. Double your certified leads by allocating a few percent of your total budget for professional exhibit staff training.
9. Record all vital follow-up info on a lead type.
Plan ahead with whomever will act on your program leads to decide what relevant info they will require, consisting of contact information, product interest, existing provider, reason for altering suppliers, function in the getting procedure, timeframe to buy and asked for follow-up.
10. Supply guaranteed follow-up within 48 hours of show close (if not quicker).
Market data state that no follow-up is done on 80% of program leads! Prepare your post-show follow-up procedure before you leave for the program. Stand out by calling your potential customers by the agreed-to approach-- and no behind a week after show close.
Here are 10 helpful-- yet reliable-- suggestions every exhibitor can utilize.
1. Know your audience and focus your exhibit on their needs.
Put in the time to recognize your best prospect for your product or service at each show. Select the most proper options to provide in your exhibit to your target market. Keep those options top-of-mind when producing your exhibit's messaging, focusing on your products' advantages and how they'll fix guests' issues.
2. Recognize and prioritize the top three reasons why you're displaying.
You might be displaying to:
Collect qualified sales leads
Promote brand-new products
Enhance your corporate brand name
Educate your audience
Cement existing customer relationships
Conduct service conferences
Get press/media coverage
Recruit distributors/dealers/representatives/ staff members.
Perform competitive/market research.
Go to instructional sessions.
Concentrate on these factors when making your tactical and spending decisions. Ask yourself, "Will doing this help me reach my goals?".
3. Set strategic, quantifiable show goals.
Establish realistic objectives based upon your target market as a portion of anticipated show participation, the variety of showing hours, exhibit size, staffing and budget plan. Predetermine how you will measure success when the show's over.
4. Identify the service or products you'll display.
" New" is the most effective word on the program floor. New items are participant magnets! If you have a big product line, show just a relevant sample. Trade convention guests want to interactively experience your product or service in your exhibit, not just walk through or past it.
5. Design an appealing, practical, uncluttered exhibit.
Keep your exhibit open and welcoming. Don't block more than 20% of the aisle with counters, walls or surplus display staff. Use color, light and movement to draw in guests. Then keep them in your booth utilizing interesting discussions, hands-on demonstrations, "info-tainment" and a expert staff.
6. Use high-impact graphics focusing on your prospects' requirements.
Plan your graphics as big, colorful visual speed bumps to bring in guests' attention and interact your message. Reliable graphics produce an interest in your service or product by telling possible prospects what your product can do for them in about 3-1/2 seconds, the time it requires to walk past a 10' x 10' booth.
7. Promo-- Pre-Show, At-Show, Post-Show.
Be proactive in inviting your most-wanted list of certified attendees to visit. Industry studies have shown that an exhibitor can double the variety of certified leads at a show with efficient pre-show and at-show promotional projects.
8. Prepare your exhibit personnel for "show business.".
Trade shows are a various model of sales opportunity with distinct obstacles. Much like you wouldn't send an actor on phase without a script, a rehearsal with other actors and props, don't expect your exhibit personnel to perform unprepared in your exhibit. Double your certified leads by allocating a few percent of your total budget for professional exhibit staff training.
9. Record all vital follow-up info on a lead type.
Plan ahead with whomever will act on your program leads to decide what relevant info they will require, consisting of contact information, product interest, existing provider, reason for altering suppliers, function in the getting procedure, timeframe to buy and asked for follow-up.
10. Supply guaranteed follow-up within 48 hours of show close (if not quicker).
Market data state that no follow-up is done on 80% of program leads! Prepare your post-show follow-up procedure before you leave for the program. Stand out by calling your potential customers by the agreed-to approach-- and no behind a week after show close.
